Content Analysis

Use Content analysis to reveal the presence of concepts within texts

wall of monitors
Courtesy of Entire Seo Group
What is Content Analysis?

Content analysis is a research method used to determine the presence of certain words or concepts within texts or other media content.

It can be used to examine any recorded communication. Content analysis is a research method employed in many fields – marketing, media studies, literature, political science, psychology, sociology, cognitive science, rhetoric, ethnography, cultural studies, gender studies, age studies and many others.

How is content analysis used?

Researchers employ content analysis to sift through texts for the presence and meanings of words and concepts, and their relationships.

The texts they choose to explore might be newspaper and magazine articles, books, essays, historical documents, advertising, interviews and speeches, discussions and conversations, theatrical performances, broadcasts and webcasts, or any communication. To begin a content analysis, the selected text is divided – coded – by word, phrase, sentence or theme. Then those categories are examined for concepts and relationships.

For example, it can be used to: Advantages & disadvantages of content analysis Learn more about content analysis
This list is brief and not exhaustive. There are many other excellent resources.
Resources for Courses »

© 2011 Dr. Anthony Curtis, Mass Communication Dept., University of North Carolina at Pembroke    e-mail    home page