Media Literacy

Understanding and using the media of mass communication

To be a literate person in the 21st century, you must know how to read all forms of media and produce them, including visual media, digital media, social media, New Media, Internet media, mobile media, etc. Plain old reading and writing of words on paper just isn't enough any more.

Media literacy means understanding and using the media of mass communication in a pro-active, non-passive, assertive way. It requires an informed, critical understanding of the nature of media, the media technologies, and the impact of media on society and culture. Media literacy is a fundamental life skill essential for a vigorous democracy.

A media literate person comprehends and uses mass communication technologies effectively and efficiently to access, analyze, evaluate, produce and distribute information and entertainment in a variety of formats by a variety of means.

Learn more about media literacy from these organizations: Learn more about mass media:
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© 2011 Dr. Anthony Curtis, Mass Communication Dept., University of North Carolina at Pembroke    e-mail    home page