Quantitative vs. Qualitative Research Methods

For undergraduate research students – Dr. Anthony Curtis, Department of Mass Communication, University of North Carolina at Pembroke

The similarities and differences between quantitative and qualitative research methods can be confusing. Here is a simplified explanation.

The first thing to do in any research project is conceive, clarify and write a research question. After composing the research question, you compose a research plan, which includes the research method or methods you think would be best in answering the question.

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