How To Write a Headline

The primary tool to grab and hold the reader
illustration of a newspaper headline
Some of the most important words a journalist writes are a headline.

Headlines contain essential words that convey the subject of a story and what the story is about.

Please note those are two different things. The subject is general and the what's it about is specific.

What is a headline? The goal is to grab the reader Most important rule What to do? Word choices Verbs Punctuation Grammar Web headlines
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© 2011 Dr. Anthony Curtis, Mass Communication Dept., University of North Carolina at Pembroke    910.521.6616    e-mail    home page
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