Time Warner Donates
Access Channel on Cable
WNCP-TV, UNC Pembrokes
broadcasting arm, is back on cable and reaching out to more viewers
than ever thanks to Time Warner, the nations leading cable TV
to cable will allow UNCP to produce its first-ever live commencement
on Saturday, May 13 at 10 a.m. Broadcast journalist Charlie Rose, who
appears on 60 Minutes II, is the speaker. Early
in April, Time Warners Robeson County General Manager Eric Collins
threw the switch and WNCP-TV lit up the screen on cable channel six
in the homes of 15,000 cable subscribers in and around Lumberton, Pembroke,
St. Pauls, Red Springs and Fairmont.
This is a
significant development for our local access channel, Mr. Collins
said. Were pleased to be in partnership with UNC Pembroke,
and we view it as an educational asset for the whole community.
Dr. Randy Hines,
chair of the Mass Communications Department, praised the news on several
thank Time Warner enough for their generous support of the university
and the community, Dr. Hines said. This is a very, very
valuable contribution to our broadcasting program because it gives us
an audience for our product of well over 45,000 viewers in 15,000 homes.
that Time Warner has provided also allows us to promote education in
Robeson County, he said. Not only do we produce programs
for and about UNC Pembroke, but we produce programs for Robeson Community
College and the Public Schools of Robeson County.
The cost of running
fiber optic cables and installing electronic equipment was approximately
$40,000 for Time Warner, but Mr. Collins said the real value of the
gift is in what it will do for the community that his company serves.
Based on our
lengthy relationship with the university, we feel very confident that
UNCP will do an excellent job with the local access, Mr. Collins
said. We have worked well with the university since the beginning
of their broadcast program.
Allen C. Meadors said the gift of access to cable is priceless.
UNCP is in
the communications business, and we are always attempting to reach out
to more people, Chancellor Meadors said. With Time Warners
help, we will find new and important ways to reach new audiences.
There is no
way to translate a gift like this into dollars and cents, he said.
Bandwidth on cable is a limited resource, and we thank Time Warner
for allowing us access to this important asset.
WNCP-TV will program
the local access channel from 8 a.m. to 7 p.m. and 9-11 p.m. WNCP-TV
will air its award-winning student produced news program, as well as
interview programs from the university, Robeson Community College and
the Public Schools of Robeson County and student productions. Additional
live programming of events and educational features are also a possibility.
Until Time Warner
upgraded its system with fiber optic cable, WNCP-TV was on cable only
in Pembroke, Red Springs, St. Pauls and Fairmont. In the mid-1980s,
WNCP-TV debuted its local access partnership with programming for viewers
in the Pembroke area only.
general manager said that the transition has gone very smoothly, and
picture quality is good on the channel, WNCP-TV engineer George Johnson
This is a
much better situation for us because we are in more households, and
because the picture quality is better than ever with fiber, Mr.
Johnson said. It is good news all around.
To broadcast the
commencement, the university will use its on-campus fiber-optic system
to get the signal from Givens Performing Arts Center to WNCP-TV's studios.
Because every building on campus is linked to the universitys
fiber-optic network, there are interesting opportunities for live cablecasts
in the future, Dr. Hines said.
to go live from all over campus presents a new teaching setting for
our students, Dr. Hines said. This opens some new doors
Mr. Collins said
the local access channel opens the door to many interesting possibilities
and collaborations between the university, Time Warner and the community
to University Newswire