professor publishes two books, including one for the Chinese market
books by Dr. John A. Parnell, the William Henry Belk Distinguished Professor
of Management at UNC Pembroke, were published in late 2003.
The first is a textbook,
entitled "Strategic Management; Theory and Practice" (Atomic
Dog Publishing; Cincinnati; 2004). The second is a collection of papers
on American business practices written for Chinese students, entitled
"Business English" (Higher Education Press; Beijing; 2003).
Management' is a fairly straightforward text in my specialty area,"Dr.
Parnell said. "It highlights the importance of effective strategic
analysis and presents strategies for gaining control of business enterprises."
The text will be
used in upper level undergraduate and graduate management courses. It
is useful for students in all business disciplines and draws from all
areas of business practice to present a cohesive strategic management
Dr. Parnell's second
book will not make any bestseller lists, at least not in the U.S.
is an introduction for Chinese students to Western business culture
and concepts," Dr. Parnell said. "The students who read it
will have taken advanced English as well as business courses."
significant cultural and language differences between Western and Chinese
business concepts," he said. "'Business English' provides
Chinese students with the advanced concepts they will need to be able
to communicate in the international business community."
is dictated by Western ideas and practices that the Chinese are eager
to learn as their nation emerges as an economic powerhouse, Dr. Parnell
The project came
about when Dr. Parnell participated in an exchange program, sponsored
by Texas A&M University-Commerce.
"We put together
the idea of core business issues, concepts and business skills,"
he said. "The Chinese are interested in anything they can get from
an American perspective, and reading American authors is important to
Dr. Parnell expects
a significant market for "Business English" in a nation that
is eager to become a growing part of the international business community.
But he will not get rich tapping the Chinese academic publishing market.
standards, it is a nicely produced book, that in their currency would
cost about $4.50," Dr. Parnell said. "There is no money in
authorship. In their system, publishing is more about prestige and promotion."
The book, which
contains two units by Dr. Parnell and another by former UNCP Professor
Lewis Hershey, was a groundbreaking project for a U.S. business professor.
"I was the
first non-Russian appointed to the position of guest professor,"
he said. "It was a new area for me, and there was no course in
business English. They are now teaching from the book, colleagues tell
A North Carolina
native, Dr. Parnell joined UNCP's School of Business
in 2002. An active scholar and researcher, he has published more than
100 papers on a variety of management issues.
Dr. Parnell received
a Doctorate degree in business administration from the University of
Memphis, a Doctor of Education degree in administration and public policy
from Campbell University and a Master of business administration and
Bachelor of Science degrees in business administration from East Carolina
to University Newswire