Students create campaigns for non-profit organizations
By Kaleh Sampson
Students in the Public Relations Campaigns course have spent the semester creating campaigns to promote non-profit organizations and the causes they support.
The senior public relations students applied the skills learned in previous courses to create campaigns based on the organizations' needs.
Students conducted research, planned the events for the campaigns, implemented the events and evaluated their finished work.
The class separated into three different groups, each working with a different organization.
One group partnered with the Robeson County Rape Crisis Center to create a campaign to support Sexual Assault Awareness Month.
The students conducted a male bystander awareness campaign on campus. The campaign, "Pledge Your Heart to End Sexual Violence," was weeklong campaign from, April 18 to April 21.
Students conducted a focus group to better understand male UNCP students' perceptions on sexual violence and the role of bystanders.
Based on their research, students designed the campaign and asked UNCP students to pledge their heart to end sexual violence.
Students were asked to sign a teal heart and post it on a banner. In return, students who pledged their heart were given a teal ribbon to wear throughout the week.
The group also planned evening events to increase bystander awareness, such as a viewing the movie "Dreamworlds 3" followed by a discussion, a "Sexversation" with members of the Rape Crisis Center and a ceremony to commemorate sexual assault victims. Another group worked with Robeson County Claws and Paws Rescue to raise funds.
The students organized a gospel music benefit, "Give a Dollar, Save a Collar," on April 1 to raise money. More than 200 people attended the event and almost $1,000 was raised.
The concert was held at the Pembroke First Baptist Church and featured The Oxendines, Youth In Christ and The Echoes of Faith. In addition to music, the event also featured a hotdog sale prior to the concert.
The students kicked off the campaign with a booth at the annual Robeson County Rumba on the Lumber on March 5.
The booth provided information to raise public awareness of R.C.C.P.R. and gave event goers an opportunity to make donations.
The campaign also included a Spaghetti Plate Sale at the Bill Sapp Recreation Center in Lumberton on March 24.
The third group created a campaign for the Alpha Chi Honor society at UNCP.
The students worked with the honor society to host a clothing drive that took place March 28 to April 8. The campaign collected 12 bags of clothes that were donated to Southeastern Regional Family Violence Center.
Students placed boxes in residence halls. Commuter students were also able to donate clothing in the University Center.